Quality assurance – what is it and how can it support client delight?

With many creative agencies continually adopting the latest internal trends to stay ahead of the game, it’s essential for those in the industry to keep up in order to stand out from competitors. Quality assurance (QA) is simply described as maintaining a desired level of quality in a service or product, focusing on every stage …

How to effectively quote for your clients’ campaigns

When servicing your clients, it’s essential each client has a clear strategy. When it comes to your own service costs, it can be challenging to allocate funds and organise accurately, especially when it’s based on specific goals. As your business’ success and profit is based on your clients’ marketing strategies, you’ll need to ensure you’re …

How can you build trust in your team?

With businesses adopting a hybrid model post-COVID, it’s important, now more than ever, to have trust and confidence in your team. Distance can be a barrier to building trust, especially when your employees are working from home. The lack of face-to-face connection is currently a huge obstacle for developing deeper relationships in the workplace. Recent …

How can AI support creative agencies?

For PR and marketing companies, creativity is essential to continue generating innovative strategies and ideas. Agencies use creativity to stand out from their competitors, presenting fresh and unique content ideas. Technology is forever evolving and is being adopted by more and more businesses to provide the best service possible, all while keeping up with competitors. …

Understanding your team’s capacity

Managing different tasks and projects can be challenging – without taking into consideration how this can vary between months, as a result of holidays or part-time workers. According to a CIPHR survey, 79% of adults feel stressed at least once a month. Following this, Champion’s 2022 Workplace Health Report evidences the number one cause of …

Are you spending more time managing projects than delivering them?

For service agencies – whether that’s PR, marketing or advertising, for example – keeping track of projects, progress, reports and outputs is key to achieving client satisfaction. However, when you find yourself spending more time keeping track of a project than working towards its deliverables, something needs to change. Changing demands for project managers Currently, …